About Kub
OUR JOURNEY
Our story began in 2007 as part of the prestigious Dorel family, alongside trusted brands like Maxi Cosi and Quinny.
During these early years, we flourished, becoming a trusted supplier to major UK retailers including Mothercare, Kiddicare, Toys R Us, and countless independent stores across the nation.
Pic: Daniel's eldest daughter supporting the business in our first office
A new chapter began in 2012 when our now CEO Daniel Parsons, inspired by the birth of his first daughter and armed with valuable industry experience from working at Dorel, took the bold step of acquiring Kub to run it independently. This personal investment in the brand's future came from a deep understanding of what parents really need and want for their little ones.
Pic: Times were tough at our first office!
Today, our mission is simple: to make quality nursery furniture accessible to all parents. Through our direct-to-consumer website, we offer carefully curated collections of cots, mattresses, and nursing chairs that help create the perfect nursery sanctuary. Every product is chosen with real parenting experiences in mind, from those precious newborn days to the toddler years and beyond.
Pic: One of our best sellers. The Chatsworth Glider Chair.
As parents ourselves, we understand the journey of parenthood firsthand. This personal experience drives our commitment to being more than just a furniture provider – we aim to be a trusted partner in your parenting journey, offering safe, comfortable, and affordable solutions for your growing family.
What matters to us?
Your trust and Baby’s safety
Every product in our collection is crafted and tested with one priority in mind, your baby's safety. We rigorously adhere to the highest quality standards, ensuring each item not only meets but exceeds current safety requirements for nursery furniture.
As parents ourselves, we know that peace of mind is priceless, which is why we pour the same care and attention into our products as we would for our own children's nurseries. When you choose Kub, you're choosing furniture that's been thoughtfully designed, carefully tested, and lovingly crafted for your family's wellbeing.
Our future and planet earth
Our commitment to environmental stewardship starts with sustainably sourced wood, helping combat climate change. We make our packaging interactive with activities like colouring pages, inspiring families to reuse rather than discard. By eliminating plastic and optimising package dimensions, we minimise waste and reduce our carbon footprint. Through these eco-conscious baby and children's products, we're working to create a healthier planet for generations to come.